The Broadway Cafe has been in business since 1952 and has never had a single competitor in the neighborhood. One of your employees has heard a rumor that Starbucks might be opening a store a few blocks away. Your staff is worried and is looking to you to provide reassurance that the competition will not affect your business.
- Determine a strategy for addressing your employees concerns, building loyalty among your customers, and remaining competitive in a changing market.
- Be sure to use information technology in your solutions including environmental scanning, competitive advantages, and first-mover advantages.