Making Business Decisions I

Michael Porter’s Five Forces Model is a useful tool to aid organizations facing the challenging decision of entering a new industry or industry segment. The Five Forces Model helps determine the relative attractiveness of an industry and includes:

• Buyer Power
• Supplier power
• Threat of substitute products or services
• Threat of new entrants
• Rivalry among existing competitors

PROJECT FOCUS:

• Perform a detailed Porter's Five Forces analysis for The Broadway Cafe. 
• Be sure to highlight entry barriers, switching costs, and substitute products.
• Determine which of Porter's Three Generic strategies you will use as you rebuild The Broadway Cafe for the 21st century.